![]() The six factor for persuasion are: reciprocity, coherence, social approval, affection, authority, and scarcity. In his book, Cialdini explains how the persuasion procedure works and presents the six factors that underlie and are responsible for influencing people to reach the YES, separated into six chapters. "Influence: Science and Practice" is a famous work of Robert Cialdini. Got interested to learn more about? Stay with us in this summary! About the book "Influence" ![]() All of this is based on his studies about the psychological factors that influences our decision-making. In this book, Robert explains the 6 factor of persuasion, showing their application and tips to be protected from them. There are many products and services from the most diverse niches, and then we end up making a generic and quick decision. Nowadays it's really difficult to make a sensible and rigorous decision through the analysis of advantages and disadvantages, for example. ![]() Robert Cialdini shows in the book "Influence" how to protect yourself from these triggers and apply them to influence people. And this is not a fluke! Salespeople use mental triggers so natural that we cannot perceive it. Every day people end up buying useless products just because they were induced to it. ![]()
0 Comments
Leave a Reply. |